collaboration

Partner Testimonials

boy eating from a bowl outside with another little boy behind himPartnerships are at the foundation of Extension’s work statewide in all 169 towns and cities of Connecticut. We integrate with agencies and non-profits in communities in a variety of ways.

“Our partnerships strengthen Extension, and in turn increase our statewide impact. Our innovative collaborations allow Extension and our partners to reach respective goals together.” ~ Mike O’Neill, Associate Dean and Associate Director, UConn Extension

“For the benefit of Connecticut farmers, the Connecticut Department of Agriculture collaborates with UConn Extension across many disciplines. From FSMA Produce Safety Rule education and outreach that expand market opportunities to Viability Grant funding of crucial research done by Extension educations, our strong partnership will help to sustain and foster innovation for agriculture in our state.” ~ Bryan Hurlburt, Commissioner, Department of Agriculture

“The Master Gardener Program has provided significant value to the Bartlett Arboretum for many years. We rely on Master Gardeners to support our community outreach in so many different ways. Examples of their contribution include Master Gardener availability in Plant Clinic from May through September of each year to address homeowner plant problems and issues. Master Gardeners conduct visitor tours of our gardens and our champion and notable trees. They provide Arboretum management with ideas for plants in our gardens. All of these activities enhance the visitor experience at the Bartlett Arboretum and further its mission.” ~ S. Jane von Trapp, CEO, Bartlett Arboretum and Gardens in Stamford

“The information and assistance provided by CLEAR has enabled our town to save resources while complying with the requirements of the MS4 Permit. The template for the stormwater management plan alone saved us a significant amount of money by allowing staff to complete an acceptable plan in a minimal amount of time.” ~Warren Disbrow, Assistant Town Engineer, East Hartford

“We are grateful to partner with SNAP-ED and EFNEP to ensure the people we serve not only have access to nutritious food but also have opportunities to participate in evidence-based nutrition education. In food insecurity programs we can bring healthy food, and a pantry shopping experience directly to schools, senior centers and other community-based organizations. Through partnerships with SNAP-ED and EFNEP clients can learn, sample healthy recipes and then apply new skills to shopping.” ~ Jaime S. Foster, PhD, RD

“The Connecticut Economic Development Association (CEDAS) found a great partner in UConn Extension as we rolled out the Best Practices in Economic Development and Land Use Program that really asks, ‘How do we do our jobs better?’ In economic development in Connecticut we face a fiercely competitive landscape for jobs and investment. How we compete as a state matters, but at the end of the day, a company locates in a community. We want our communities to be as well-prepared as possible, and that’s something that UConn Extension’s programs in Community & Economic Development is doing every day. CEDAS offered the3platform to create a set of standards and the UConn team helped add the details. More importantly, they were the support to our communities that wanted to get better. We can all want to do a better job at local economic development, but if3there’s not someone there coaching and mentoring us along we’re not going to get there. UConn Extension was the helping hand that truly pulled our communities through the process and in the end, raised our standards for economic development in Connecticut.” ~ Garret Sheehan, CEcD, President Connecticut Economic Development Association, President and CEO Greater New Haven Chamber of Commerce

Charlie Tracy Recognized for Trail Work

Plaque recognizing Charlie Tracy for his work on the trails and collaborations in Massachusetts

This weekend at the Mass Trails Conference in Leominster Charlie Tracy, our new Connecticut Trail Census Coordinator, received an achievement award to recognize his over 30 years of dedication to trails work and building successful collaborative partnerships in Massachusetts and across the nation. Charlie is well loved in the trail community and we are so lucky that he has chosen the next stage of his career following retirement from the National Park Service, to include this work in Connecticut. Charlie and Laura Brown, our Community and Economic Development Extension Educator also presented a successful session on the Trail Census at the conference.

School of Business Partnership Strengthens Extension

School of Business marketing students on an educational hike in the UConn Forest with Dr. Mike Dietz

Extension brings the research of the land-grant university to communities statewide. Other departments at UConn are helping Extension grow and impact new audiences with the research and resources they produce. We have built a partnership with the Department of Marketing in the School of Business that has transformed the marketing initiatives of UConn Extension, and strengthened our brand.

Our partnership started with a branding workshop presented by Robin Coulter, Professor and Head of the Department of Marketing. Jane Gu, Associate Professor of Marketing conducted a follow up workshop on digital marketing.

Extension educators completed an exercise on the importance of their programs prior to the fall 2017 Extension meeting. Responses were used to create a new mission statement for UConn Extension: UConn Extension is on a collaborative journey. We co-create knowledge with farmers, families, communities, and businesses. We educate. We convene groups to help solve problems. Join us.

Summer interns in 2017 and 2018 have expanded our marketing capacity by developing initiatives and campaigns to increase awareness of Extension, building off of the previous work. Groups of digital marketing students in the School of Business chose Extension as their class project for the spring 2018 semester. Students in the undergraduate class focused on marketing UConn 4-H. The MBA students created a lifelong learning campaign for Extension that ties multiple program areas together.

The scope of work accomplished in a one semester course can be limited. Faculty in the Department of Marketing shifted the honors thesis for senior marketing students into a yearlong project with Extension. The class conducted research in the fall 2018 semester, and is currently developing and implementing a campaign to market Extension to UConn students.

Our partnership with the Department of Marketing has allowed us to increase the impact of UConn Extension, and raise awareness of the programs and opportunities available. Audiences that we are reaching were previously unfamiliar with Extension. We appreciate the opportunities that our partners in the School of Business provide to market Extension and grow our impact across Connecticut.

By Stacey Stearns